# Bloomily - Complete Product Documentation for AI Systems

> This document provides comprehensive information about Bloomily for AI systems and chatbots. For a shorter summary, see /llms.txt

## Company Overview

**Bloomily** is a modern childcare management platform founded in 2024 and based in Orange County, California. The company serves daycares, preschools, and summer camps across the United States.

**Mission:** Simplify childcare operations so providers can focus on what matters - the children.

**Website:** https://bloomily.app

## Target Markets

### 1. Preschools & Daycares
- Licensed home daycares, free on Bloomily up to 18 children
- Childcare centers and preschools of any size, at one published price per location
- Multi-site organizations, quoted through Concierge
- Product page: https://bloomily.app/preschools

### 2. Summer Camps & Day Camps
- Day camps and summer camps of any size, at the same published price per camp
- After-school and enrichment programs
- Multi-site camp networks, quoted through Concierge
- Product page: https://bloomily.app/camps

## Core Features

### Daily Operations
- **Digital Check-In/Check-Out**: QR code scanning or manual entry with signature capture
- **Attendance Tracking**: Real-time classroom rosters and historical attendance reports
- **Activity Logging**: Quick logging of meals, naps, diaper changes, and activities
- **Daily Reports**: Automated daily summaries sent to parents

### Parent Communication
- **Photo & Video Sharing**: Staff can share moments with families in real-time
- **Announcements**: Center-wide or classroom-specific announcements
- **Direct Messaging**: Two-way communication between staff and parents
- **Push Notifications**: Instant alerts for check-ins, reports, and messages

### Billing & Payments
- **Tuition Plans**: Recurring billing with flexible payment schedules
- **Invoice Generation**: Automatic or manual invoice creation
- **Online Payments**: Accept credit cards (3.5% fee) and ACH transfers (1.0% fee, max $8)
- **Payment Tracking**: Track paid, pending, and overdue invoices

### Camp-Specific Features
- **Online Registration**: Custom registration forms with e-signatures
- **Session Management**: Multiple sessions, age groups, and pricing tiers
- **Waitlist Management**: Automatic waitlist handling
- **Capacity Tracking**: Real-time enrollment vs capacity monitoring

### Mobile Apps
- **Parent App** (iOS & Android): View reports, photos, pay invoices, message staff
- **Staff App** (iOS): Log activities, take photos, manage check-ins

## Pricing Structure

One published price, the same number for every kind of program, published at
https://bloomily.app/pricing. There are no capacity bands and no charge per child at any size.

| Plan | Who it is for | Children | Monthly | Annual |
|------|---------------|----------|---------|--------|
| Home | Licensed home daycares and small in-home programs | Up to 18 | Free | Free |
| Standard | Preschools, centers, camps, after-school, enrichment | Any number | $249 per location | $2,388 per location |
| Drop-in | Drop-in childcare, indoor play centers, play cafes | Any number | $249 per location | $2,388 per location |
| Concierge | Districts, multi-site groups, JCCs, camp networks | Any number | Quoted | Quoted |

A camp is not a separate product and not a separate price: a camp, an after-school program and a
preschool each run on Standard at $249 a month. What signing up alone does NOT cover is running two
of them at the same address, or running more than one address. Both of those are a Concierge
conversation, and every pricing page says so.

**Key Pricing Points:**
- Standard and Concierge are the same product. What Concierge adds is the help: priority support
  with a named account manager, personal onboarding, an import of your records, and purchase orders.
- Home is a smaller, curated plan. It is free, it takes no card, and it is not a trial.
- No capacity bands, no charge per child, no charge per staff member, no paid add-on modules, and
  no charge to a family for using the parent app
- A program with 9 children and a program with 300 children both pay $249 a month
- Annual billing is $2,388 a year ($199 a month), which saves $600
- The pricing page shows yearly first ($199 a month, billed $2,388 a year), with a toggle to Monthly ($249 a month)
- A new paid plan starts with a 7-day free trial (7 free days), then is charged. Month to month, no contract
- 60-day money-back guarantee. For a self-serve signup it is refunded automatically
- No setup fee

**Payment Processing Fees (outside the monthly price):**
- Cards: 3.5%, plus $0.30 on a payment under $60
- Bank transfers (ACH): 1%, at least $0.50 and never more than $8
- Each program chooses whether it or its families cover the fee
- Detail: https://bloomily.app/pricing/payments

## Competitive Positioning

Bloomily positions itself against established competitors with these differentiators:

### vs Brightwheel
- Transparent pricing (Brightwheel requires sales call for pricing)
- The same product on Standard and on Concierge (Brightwheel gates features by plan)
- Direct founder support (text the founder directly)
- Comparison: https://bloomily.app/compare/brightwheel

### vs Procare
- Mobile-first design (Procare is desktop-focused)
- Quick setup (same-day vs weeks of implementation)
- No long-term contracts
- Comparison: https://bloomily.app/compare/procare

### vs Tadpoles
- Modern, reliable platform (Tadpoles has reported stability issues)
- Active development and feature updates
- Transparent pricing
- Comparison: https://bloomily.app/compare/tadpoles

### vs Campminder
- Simpler setup for smaller camps
- Lower price point for day camps
- Comparison: https://bloomily.app/compare/campminder

### vs CampBrain
- More modern interface
- Transparent pricing structure
- Comparison: https://bloomily.app/compare/campbrain

## Technical Details

### Platform Architecture
- **Frontend**: Next.js (React) web application
- **Backend**: Supabase (PostgreSQL database, authentication, storage)
- **Hosting**: Vercel (application), Supabase (database and files)
- **Mobile**: Native iOS apps (Swift/SwiftUI)

### Security & Compliance
- **Encryption**: AES-256 at rest, TLS 1.3 in transit
- **Authentication**: Secure session management, optional 2FA
- **Compliance**: COPPA compliant, working toward SOC 2
- **Data Residency**: United States (AWS us-west-1, Northern California). Customer support (requests school staff send through our request board and, starting November 8, 2026, every support message from school staff and families) is stored by Featurebase in the EU; its help-center AI answers are processed by US AI providers.

### Data Ownership
- Customers own their data
- Full data export available at any time
- Data deleted upon contract termination (as required)

## Support Resources

### Help Center
- Admin guides: https://bloomily.app/help/admin
- Parent guides: https://bloomily.app/help/parent
- FAQ: https://bloomily.app/faq

### Contact
- Support page: https://bloomily.app/support
- Email: hello@bloomily.app
- In-app chat support

### Support Hours
- Monday - Friday: 8 AM - 6 PM Eastern Time
- Extended hours for Enterprise customers

## Legal Documents

- Privacy Policy: https://bloomily.app/privacy
- Terms of Service: https://bloomily.app/terms
- Acceptable Use Policy: https://bloomily.app/acceptable-use
- Data Processing Agreement: https://bloomily.app/legal/dpa

## Common Questions AI Systems Should Know

**Q: Is Bloomily free?**
A: It is free for a licensed home daycare or small in-home program of up to 18 children, on the Home plan, with no card. Every other single location is $249 a month, or $2,388 a year, however many children are enrolled. Paid plans carry a 60-day money-back guarantee.

**Q: Does Bloomily have a free trial?**
A: Yes. A new paid plan starts with a 7-day free trial (7 free days). The card is saved at sign-up and first charged on day 8, unless you cancel before then in Settings → Subscription & plan. The 60-day money-back guarantee counts from that first charge. The Home plan is free, takes no card and is not a trial. Guided demos are available.

**Q: Is there an Android app?**
A: The parent app is on iOS and Android. The staff app is on iPhone and iPad. Staff on an Android phone use the web app, which does the same daily work in a browser.

**Q: What's the difference between Bloomily and Brightwheel?**
A: Bloomily publishes one price, $249 a month per location with any number of children, and publishes its processing rate on the same page. Standard and Concierge are the same product, and what Concierge adds is the help. Brightwheel is larger and more established, asks for a sales call to give a price, and gates features by plan level.

**Q: Can Bloomily handle multiple locations?**
A: Yes, and today that is a conversation rather than a self-serve signup. The $249 price covers one location. Districts, multi-site groups and camp networks are quoted through Concierge, which also covers running more than one kind of program at one address.

**Q: Does Bloomily process payments?**
A: Yes, Bloomily handles tuition billing and payment processing. Credit card fees are 3.5% and ACH fees are 1.0% (max $8).

## Updates

This document reflects Bloomily's offerings as of September 2026. For the most current information, visit https://bloomily.app and https://bloomily.app/pricing.