Bloomily vs Brightwheel.
Everything you need in one platform — your website, your enrollment, your camp season, and a published price. See how we compare.
Based on publicly available information as of March 2026.
| Feature | Bloomily | Brightwheel |
|---|---|---|
| Public website | Full website builder | Not available |
| Conference scheduling | Native self-service | Workaround only |
| Tour booking | Built into website | Not available |
| Camp registration | Full camp features | Not available |
| Pricing transparency | Published online | Contact sales |
| Feature access | All features included | Tiered access |
| Support model | Direct team access | Support tickets |
| Daily reports | Comprehensive | Comprehensive |
| Money-back guarantee | 60 days | Not advertised |
| NFC check-in | Tap-to-check-in | Not available |
Where Bloomily leads.
Tours booked at 7 PM land in your enrollment pipeline by morning. Brightwheel has no website builder — that funnel lives somewhere else.
Full camp registration — sessions, tracks, add-ons — on the same roster as your school year. Brightwheel is childcare-only.
Home daycares free, $99/mo per location, unlimited children. Brightwheel pricing is quote-based — you’ll need a sales call to learn it.
Free for home daycares · $99/mo per location, unlimited children · never priced per child. See pricing
Quote-based plans
Confirm final monthly cost, contract terms, and which features your tier includes.
Bloomily publishes every price a normal program pays — see the pricing page.
The honest short version.
- You run camps or mixed programs alongside childcare
- You want your website and enrollment in the same system
- You want a published price before a sales call
- You’re a large single-purpose childcare center already settled into their ecosystem
Questions, answered
Brightwheel pricing is quote-based, so you’ll need a sales call to find out. Bloomily is published: free for home daycares, $99/mo per location for everyone else, unlimited children, every feature included.
Yes — verify in your quote which billing features your tier includes. Bloomily includes full invoicing, autopay, ACH, and subsidy splits on every plan.
Operational scope: Bloomily includes your public website, program catalog, camp registration, and conference scheduling — plus transparent flat pricing.
Yes — white-glove migration transfers children, families, and classrooms. Most centers switch in about a week.
Both handle daily reports and messaging well. Choose on the rest of the workflow: website, enrollment, camps, and pricing transparency.
See it with your name on the door.
Set up in an afternoon — start free, or start today for $99/mo.