Brightwheel vs Procare vs Bloomily
The three most-compared childcare platforms, side by side. See pricing, features, and which one fits your center.
Based on publicly available information as of March 2026. We encourage you to verify directly.
What sets Bloomily apart from both
Website builder included
Neither Brightwheel nor Procare offer a website builder. Bloomily gives you a public page with programs, staff bios, testimonials, and tour booking.
The only one with camps
Brightwheel has no camp features. Procare has limited support. Bloomily offers full camp management with session enrollment, public catalogs, and camp billing.
Ready in 15 minutes
Brightwheel takes days to set up. Procare takes weeks. Bloomily gets you running in about 15 minutes with white-glove onboarding included.
Who is each platform best for?
Bloomily
Centers that want everything in one platform at a transparent price
- Best for centers that also run camps or summer programs
- Want transparent pricing with no sales calls
- Need a public website for your center
- Value fast setup and direct support
Brightwheel
Established centers focused on the parent communication experience
- Large center that needs strong parent app features
- Already locked into an annual contract
- Focused exclusively on year-round childcare
- Comfortable with tiered feature access
Procare
Large multi-site enterprises with dedicated IT support
- Multi-site organization with 10+ locations
- Need deep administrative and reporting tools
- Have dedicated staff for software setup and training
- Budget for enterprise-level software contracts
Pricing comparison
Bloomily
Starter tier • Up to 50 children
All features included
Brightwheel
~$2,000/year
Typical contract price
Features vary by tier
Procare
Enterprise pricing
Requires demo call
Custom per-center quotes
Start your free trial
Book a demo and try Bloomily risk-free. White-glove setup and data migration from Brightwheel or Procare included. Most centers switch in a week.
14-day free trial. 60-day money-back guarantee.
Frequently asked questions
What is the main difference between Brightwheel and Procare?
Brightwheel is a cloud-native platform popular with smaller centers and known for its parent app. Procare is an established enterprise solution with deeper administrative features, often used by larger multi-site organizations. Both lack camp management and website builder features that Bloomily includes.
Which is cheaper, Brightwheel or Procare?
Brightwheel typically costs around $167/month based on reported annual contracts. Procare uses enterprise pricing that requires contacting sales. Bloomily starts at $99/month with all features included and transparent pricing published on its website.
Can I switch from Brightwheel or Procare to Bloomily?
Yes. Bloomily offers white-glove data migration from both Brightwheel and Procare. We transfer children, parents, classrooms, and billing records. Most centers complete the switch in under a week.
Which platform is best for centers that also run summer camps?
Bloomily is the only platform of the three with full camp management features including session-based enrollment, public program catalogs, camp billing, and multiple enrollment modes. Brightwheel has no camp features. Procare has limited camp support.
Do all three platforms have a parent app?
Yes. All three platforms offer parent-facing mobile apps for daily reports, photos, and messaging. Bloomily and Brightwheel also support real-time push notifications. Bloomily additionally includes a public-facing website builder for your center.
The “Get Your Hours Back” Guarantee
Try Bloomily for 60 days.
If you don't save at least 10 hours per week on paperwork, parent communication, and billing — you pay nothing.
Not a prorated amount. Nothing. Zero.
We're so confident Bloomily will transform how you run your center that we're taking all the risk. If it doesn't work for you, we'll issue a full refund. No questions asked.