Childcare CRM software built for your center.
Stop losing families to slow follow-ups and scattered spreadsheets. Childcare CRM software that tracks every inquiry, automates follow-ups, and gives you a clear view of your enrollment pipeline.
Good morning, Dana — 44 of 47 expected are in, and every classroom is in ratio.
- DecideAbsence requestEllis family · Thursday
- DecideLate pickup 6:12Nguyen · $15 fee
- In ratioCaterpillars8 of 8
- Who is inButterflies11 of 12
- In ratioSunflowers13 of 14
- In ratioLadybugs12 of 13
Tap a room to see who is in it.
Today so far — Finn Rossi checked in 8:02 · Ms. Ortiz clocked in · Invoice #1042 paid
$99 a month per location, at 20 children or 200. 3.5% on cards, 1% on bank transfers. You choose who pays it.
Autopay collects tuition, and a subsidy invoice splits the agency's share from the family's.
Check in at the door, watch ratios on Today, and print the licensing roster for an inspector.
What is a childcare CRM?
A childcare CRM (Customer Relationship Management) is software designed specifically for daycares, preschools, and childcare centers to manage the entire parent relationship lifecycle. From the moment a family first inquires about your program to the day their child graduates, a CRM keeps every interaction organized and accessible.
Unlike generic CRMs built for B2B sales teams, a daycare CRM understands childcare-specific workflows: enrollment pipelines with stages like "Tour Scheduled" and "Application Submitted," waitlist management, parent communication preferences, and integration with billing and attendance systems. A purpose-built CRM makes sure no inquiry is lost to a missed follow-up, so the leads you already paid to generate turn into enrolled families.
From the first tour to the first day, without a lost form.
From first inquiry to enrolled.
New inquiry
Capture inquiries from your website, phone calls, walk-ins, and referrals. Every lead gets a profile with contact details, child age, preferred start date, and notes from conversations.
Tour scheduled
Automated email sequences keep families engaged — including follow-ups for tour no-shows — without adding to your daily workload.
Application submitted
Automated reminders chase incomplete applications so nothing slips through the cracks.
Enrolled
The pipeline connects to billing — see payment status, forecast monthly revenue from pending enrollments, and spot families with outstanding balances at a glance.
Childcare CRM features.
Everything you need to capture leads, manage your enrollment pipeline, and build lasting parent relationships.
Capture inquiries from your website, phone calls, walk-ins, and referrals in one place. Every lead gets a profile with contact details, child age, preferred start date, and notes from conversations.
Visualize every family’s journey from first inquiry to enrolled. Track stages like New Inquiry, Tour Scheduled, Tour Completed, Application Submitted, and Enrolled so nothing slips through the cracks.
Send messages, announcements, and newsletters to prospective and current families. Keep all communication history in one thread so any staff member can pick up where the last one left off.
Set up email sequences for tour no-shows, waitlisted families, and incomplete applications. Automated reminders keep families engaged without adding to your daily workload.
Connect your enrollment pipeline to billing. See payment status, forecast monthly revenue based on pending enrollments, and identify families with outstanding balances at a glance.
Track conversion rates from inquiry to enrollment, average time-to-enroll, lead sources that perform best, and seasonal enrollment trends. Make data-driven decisions about marketing spend.
Why a purpose-built CRM?
| Feature | Bloomily | Salesforce | HubSpot | Spreadsheets |
|---|---|---|---|---|
| Childcare-specific workflows | Included | Not included | Not included | Not included |
| Parent portal included | Included | Not included | Not included | Not included |
| Integrated billing | Included | Not included | Not included | Not included |
| Enrollment forms | Included | Partial | Partial | Not included |
| Setup time | An afternoon | Weeks | Days | Hours |
| Pricing | Flat $99/mo per location | $25-300/user/mo | $0-800/mo | Free |
Who uses a childcare CRM?
Whether you run one classroom or twenty locations, a CRM helps you enroll more families with less effort.
Managing inquiries across phone, email, and walk-ins without letting families fall through the cracks. A childcare CRM gives you one inbox for all leads with automatic reminders to follow up after tours.
Tracking enrollment across multiple sites with a unified view. See which locations have open spots, transfer inquiries between centers, and compare conversion rates across your portfolio.
Scaling from paper and spreadsheets to a real enrollment pipeline. See exactly where each prospective family stands, identify bottlenecks in your enrollment process, and forecast revenue with confidence.
Questions, answered
A childcare CRM is software designed to help daycares and preschools manage parent inquiries, track enrollment pipelines, automate follow-ups, and build stronger relationships with families. It replaces spreadsheets and generic sales tools with workflows built for how childcare centers actually operate.
Generic CRMs like Salesforce and HubSpot are built for B2B sales pipelines. A childcare CRM includes enrollment-specific stages (tour scheduled, application submitted, waitlisted), parent portals, integrated billing, and attendance tracking. You get childcare terminology and workflows out of the box instead of spending weeks customizing a generic tool.
Not with Bloomily. Our platform combines childcare management (attendance, billing, daily reports) with CRM features (lead tracking, enrollment pipeline, automated follow-ups) in one system. This means no data silos, no duplicate entry, and one login for your team.
Automated follow-ups eliminate manual email tracking, pipeline views replace sticky notes and spreadsheets, and integrated forms reduce data entry — so directors spend less time on admin and more time with families.
Yes. Bloomily captures leads from your website contact forms, phone inquiries, walk-ins, referrals, and social media. Each lead automatically enters your enrollment pipeline with the source tracked, so you can see which marketing channels drive the most enrollments.
Flagstaff Academy
Adelphi University
Yeshiva Schools
Restoration Worship Center
The Merage JCC
See it with your name on the door.
Set up in an afternoon. Nothing to install, and nothing to uninstall if you change your mind.