Compare us honestly.

Side by side with the software you are weighing, on the terms both of us have actually published. Where they win, we say so.

  • Every row about them links to the page we read it on, and the day we read it.
  • A row appears only where both of us have published an answer. No guesses.
  • Where they win, the row says so — in the table, not in a footnote.

You’ll compare us to Brightwheel, Procare, and Playground. Please do.

They’re good childcare apps. Here’s what’s honestly different when your program is more than one season.

Camp season
Elsewhere: A second system to buy and learn — or a thin add-on
Same roster, same parent app, same bill — rooms in winter, camp weeks in summer
The price
Elsewhere: Per child or per module, quoted after a sales call
Free for home daycares. $99 a month flat, unlimited children. Public, no sales call
Your website
Elsewhere: Bring your own
Built in — a parent books a tour at 7 PM and it’s on your list in the morning
Also included, no unlocksAI help, built in — every planYour roster imports — every planNative parent & staff appsReal humans when you callMonth-to-month · 60-day money-back

We publish a full, honest comparison for each — features, pricing, and where they’re strong. Read them

The industry playbook

Eight things this industry does that we don’t.

None of these exist because they cost the software company anything. They exist because they make money. We think that era is over.

  • Charging you per child
  • Charging you more to unlock features you already pay for
  • Selling the good parts as add-on modules
  • Charging per staff member
  • Charging parents to use the app
  • Raising your price because we raised our prices
  • One system for childcare, another for camp
  • Annual contracts that lock you in

Between the paid plans, the product is identical. The only thing you can buy more of is us.

The upgrade list

What other people sell you later.

Everything in the middle column is on the $99 plan. Everything in the right column came off that company’s own pricing page, on the day printed under it. Three of these rows are not ours, and they say so.

What is included on the Bloomily Standard plan, against what other childcare and class management systems charge extra for. Every competitor cell links to the page it was read on and the date it was read.
What you needHere, on $99Charged on top elsewhere
Message the familiesIncluded. Message one family, a room, or everyone, and it translates both ways.
Brightwheel Family messaging is not on the free plan. It is one of the things the paid Premium plan adds, and Premium’s price is quoted after a demo.their page, 19 September 2026
Text the familiesIncluded. We do not charge you for a text message.
iClassPro Two-way texting is billed per credit. Inbound is free; outbound is $0.03 a credit in the US and Canada.their page, 19 September 2026
Enrollsy 500 texts a month on Starter, 1,000 on Professional, then 1.5¢ each.their page, 19 September 2026
Keep a waitlistIncluded. A family joins the waitlist themselves, and you offer the place when one opens.
Brightwheel Waitlist management is listed under Premium, not under the free plan.their page, 19 September 2026
Watch the ratio in a roomIncluded. Set the ratio a room has to keep, and the day board shows when it slips.
Brightwheel Room ratio tracking is listed under Premium, not under the free plan.their page, 19 September 2026
Put more people in the officeIncluded. Every person in your office gets their own login, at no extra charge.
Enrollsy One admin user on Starter, two on Professional, six on Enterprise.their page, 19 September 2026
iClassPro Pro Insights includes one seat on Premium, then $19 a month for each extra seat.their page, 19 September 2026
Pike13 Matches us: all three plans include unlimited staff seats and unlimited client profiles.their page, 19 September 2026
Stay month to monthMonth to month, or a year. Cancel from your own settings.
Enrollsy Every plan requires an annual agreement and a 12-month commitment, then 30 days’ notice.their page, 19 September 2026
iClassPro Signature and Elite are no-commitment. Premium requires a 12-month commitment.their page, 19 September 2026
Pay one fee on a payment3.5% on cards (plus $0.30 on payments under $60), 1% on bank transfers (at least $0.50, never more than $8). You choose who covers it.
Amilia Card fees from 2.85% plus $0.30, and a 1% service fee on top of them.their page, 19 September 2026
Call somebodyTheirsNo phone line. Guides, the assistant and email, with a first reply within two business days.
Brightwheel Live chat and phone support are included in Premium. This row is theirs.their page, 19 September 2026
Put your own app in the app storesTheirsNot offered, and not sold. Families use the Bloomily app on iPhone and Android at no charge, with your program inside it.
iClassPro A branded app is an optional add-on: $499 to set up, then $150 a month.their page, 19 September 2026
Jackrabbit Class A custom-branded app is the Plus tier, from $93 a month, plus a one-time $169 setup fee and app-store fees.their page, 19 September 2026
Have somebody set it up for youLevelBringing your own records in is included and you can do it yourself. Somebody doing it for you is Concierge, which is quoted.
Enrollsy An implementation fee on every plan. Price varies depending on needs.their page, 19 September 2026
iClassPro A Start Package, starting at $899.their page, 19 September 2026
Brightwheel Matches us on the import: onboarding and roster import are included in Premium.their page, 19 September 2026
Run a very small programTheirsFree up to 18 children. No card, not a trial.
MyKidReports Free to five children, then $0.99 a child a month, with no setup fee and no contract. Below about a hundred children a paid program pays less there than $99 here.their page, 19 September 2026

We re-open every page in this table before we change it. If one of these companies has changed its terms since the date shown, the date is how you can tell.

Prices and terms move. Every page carries the date each competitor’s own page was read, and the newest read across this whole set is 7 September 2026. If you find one out of date, tell us and we will fix it — that is the point of publishing the date at all.

Stop comparing. Start running.

Set up in an afternoon, and see it with your own program’s name on it.